Problem
Honda UK (HUK) Manufacturing wanted to
improve communications with it’s dealer network but this posed several challenges.
The key challenge was that many of their 200 dealers use different types of Dealer Management System (DMS) which prevented easy and quick communication and information sharing. Many of the DMS have different designs, coding standards, business rules and variable options for data export with a big margin for error.
The dealer network just didn’t ‘talk’ to Honda directly or easily; HUK had wrestled with this problem for almost ten years; something had to be done.
The Solution
Honda selected ETL for 2 projects:
1. Service Invoice and Used Car Sales project: to carry out an after sales ‘Insight’ Customer Satisfaction survey and generate Service Reminders for all UK dealers.
2. Automatic Parts Replenishment: to transfer data from dealers to
Honda’s Automated Planning System (APS) in Brussels to compare current stock levels at dealers with sales history and then automatically reorder parts to meet projected demand.
Both projects use DataHub. Data is transferred from dealers to ETL’s dedicated Honda server at our offices in Bangor, North Wales, where it is verified, and consolidated with data received from HUK. The results are sent to HUK for analysis and to generate next service date reminders.
Results
The projects have revolutionised the way Honda works with dealers in a number of ways:
Download a PDF of the Honda Case Study